Deliverability Vs. Visibility: PP129
Do you get frustrated with church communication? Feel like folks aren’t seeing things the way they used to?
Over the past few months, I’ve been rethinking my own communication for Productive Pastor and everything else. I want to pull the curtain back and show you how this strategy might be helpful in your own local church.
In This Episode:
Channel Chat Fun: I’m bringing back the channel chat vibe in this podcast! We’re not just audio today—this conversation is also available as a video. 🎥
Life Updates: Spoiler alert—I’ve been super busy! From working full-time with the Louisiana Conference to publishing my first book in May called "Is My Church Healthy?", life has been a whirlwind. 🌪️
The Evolution of Productive Pastor: We’ve come a long way, folks. Remember those early podcast days? We’re now 129 episodes deep, with loads of courses and coaching in our history. As the community ebbed and flowed, I never stopped thinking about how we can resource pastors and churches more effectively.
Main Discussion: Deliverability vs. Visibility
Social Media’s Glory Days: Once upon a time, Facebook and Twitter were the go-to platforms for visibility. Remember those days when you could post something and everyone saw it? Well, times have changed! 🕰️
Visibility Challenges: It’s a whole new world out there with complex algorithms and visibility issues on traditional social media. But don’t worry, I’ve got a game plan!
The Role of Subscriptions: Subscriptions are more crucial than ever, whether it's for podcasts or email lists. Let’s talk about how this impacts your church’s communication strategy and how you can leverage it.
Key Takeaways:
Embrace YouTube: YouTube is still a solid platform for visibility, acting like the dependable old-school social media network we miss. Perfect for longer content and reaching new folks.
Leverage Email and Podcasts: These are your go-to places for deliverability. Trust me on this! They’re the best way to ensure people see and engage with your content.
Practical Tips for Churches:
Rethink Your Streaming: Facebook’s new policy on deleting live streams means it’s time to explore YouTube for your church’s services. 🌐
Benefit from Podcasts: Even if your church is under 100 people, consider a sermon podcast. I promise it’s worth it!
Build That Email List: Engaged subscribers are your biggest fans. Keep them informed and involved with strategic emails.
Connect & Follow
Curious about developing your own journey of healthy ministry through strategic productivity? My course Becoming Productive is designed just around that!
You can grab it for $49 here.
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